Top 10 Traits Of Highly Effective SEO’s
Posted August 18, 2016
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“No, you don’t need search engine optimization, your site will gain momentum all on its own,” said no one with a successful website, ever.
Unfortunately, despite how superior your site is, no one will see it if they don’t know it exists. That’s where a solid SEO professional comes in.
A professional SEO helps attract visitors to your site by securing a top listings in Google Most people won’t take the time to scroll through the endless lists SERP’s (search engines result pages) come up with. Having good SEO in place ensures your site is among the first to show up those SERP’s.
How do you find effective SEO’s? We’re glad you asked. So glad in fact that we put together this list of the top 10 traits of highly effective SEO’s. It’s not difficult to recognize a great SEO, and we’re going to show you how.
- Research Oriented. When determining which SEO expert or company to go with, you should to ask what their research tactics are and how successful they’ve been with previous clients. What’s their track record?
- Detailed Analysis. An efficient SEO provides an all-inclusive breakdown for each aspect of your site, like on-page, off-page and visitor experience. Building the best site possible may not bring visitors to it initially, but it will help to ensure they return.
- Competition. Will your SEO be able to target online competitors? Your SEO should spend time getting to know your business/industry in order to identify success factors (or what isn’t working) for similar sites.
- Copy-writing. Will your SEO develop content for your site? How can someone claim to help your site be successful if they can’t, or aren’t willing to, develop substance that works?
- Energy. Does your SEO keep pace with Google and other popular search engines? The best SEO knows the internet constantly changes. If they can’t stay on top of the latest industry trends and aren’t open to change or new methods, it might be time to look for a new one.
- Commitment. Find out from the start how dedicated your SEO company or expert is. Are they willing to provide examples or references of previous clients? Their success or failure rates and list of pleased clients will tell you a lot about how determined they’ll be to helping your site gain exposure.
- Third-party links. A good SEO develops an effective link-strategy. Links on outside sites let search engines know your site is safe and drives more visitors your way. When search engines, like Google, follow links from your site to well-known information sites like CNN, it tells them you have a trustworthy site and builds a positive reputation for you.
- Numbers: A solid SEO tells you what percentage of traffic increase to expect from their work. If they’re not willing to show you numbers from past clients, keep looking.
- Is it a group effort? How small or large is the SEO company? Smaller agencies tend to spend more time with individual clients. The downside to this being the potential for them becoming too busy to give you their undivided attention. Larger companies have the manpower to spread around, but you might night get the same dedication you would from a smaller, owner-operated firm.
- Experience. You probably wouldn’t hire a CEO for your company that has no experience in your field. Apply the same thinking when hiring your SEO. You want an expert, not someone making it up as they go along.
