5 Tips for Boosting Your E-Commerce Conversion Rate
In today’s world, more and more business owners are realizing that developing a strong online marketing plan will empower them to keep their organizations going and growing. If you’ve made this connection, now is the perfect time to focus on what steps you can take to boost your e-commerce conversion rates. Here are five of them:
- Make Your Checkout Process Easy.
One great way to increase your conversion rates is by making your checkout process easy. Taking this step is immensely important because customers who find it difficult to store all of the items they want in one central location and then purchase everything with a quick click of a button will oftentimes leave your site in frustration. And they may never return. Don’t let the potential of a missed sale adversely impact your conversion rates. Instead, make the checkout process easy by using e-commerce features like virtual shopping carts.
- Provide Testimonials/Reviews.
Another great way to boost your e-commerce conversion rates is by providing great testimonials and reviews for your prospective customers to read. As noted in “How Important Are Customer Reviews For Online Marketing?,” 88% of people trust online reviews more than they would a personal recommendation. Thus when individuals start doing research on your brand, you want the customer testimonials and online reviews they find to be profoundly positive. One way to make this happen is by asking customers who like your product or service line to leave a positive review on your half.
You may also want to attain online reputation management services from a digital marketing company. These services can help decrease the number of neutral or negative online reviews published about your brand.
- Add Incentives.
Adding incentives that motivate prospective customers to buy your product is another great way to boost your e-commerce conversion rates. There are several incentives you can use to increase the likelihood that a customer will want to make a purchase. One is by offering deep discounts if the customer purchases a product before midnight. This can result in a dramatic increase in sales when you’re looking to meet or beat a sales goal with a deadline that is coming soon.
- Incorporate Strong Calls To Action In All Content.
In addition to adding incentives, make sure that you incorporate strong calls to action in all your content. The call to action is immensely important because it prepares your customer to take a specific course of action. Remember that this course of action doesn’t always have to be making a purchase. It could be signing up for an e-newsletter. E-newsletters optimize brand recognition and ensure that the prospective customer is continually hearing from you. This makes eventual conversion and brand loyalty more likely.
An example of a strong call to action would be “Sign Up For Our E-newsletter Now To Get 50% Off Your First Purchase.” This call to action is incredible because it encourages the client to buy something while also ensuring ongoing contact through the e-newsletter that they’ll receive from you.
- Choose Appropriate Landing Pages.
Your landing page plays a critical role in increasing or decreasing the likelihood that people will become intrigued with your product line. With this reality in mind, be sure to tip the odds in your favor by making your landing page as exceptional as possible. Luckily, there are a wide range of relatively simple techniques you can deploy to make your landing page perfect. One of them is developing a catchy, relatively simple headline. You should also consider optimizing the aesthetic appeal of your landing page by using inventive graphic design strategies, interesting icons, innovative color schemes, etc. It’s typically a good idea to hire a professional graphic designer to put together your landing page.
Start Optimizing Conversion Right Now
If you want to boost your company’s e-commerce conversion rates, know that there are many ways that you can realize the objective. Use some or all of the strategies outlined above to make it happen.