Paid Search Management

PPC Management Services

Paid Search (PPC) Advertising allows you the ability to showcase your products and services at the top of the search engines and relevant websites in the paid listings. The largest benefit is that you are able to deliver immediate traffic to your website, unlike SEO strategies where you have to see the process through.

Why Rankology

Managing a Paid Search campaign is an art and a science. Too often we see clients that tell us PPC isn’t right for them because they tried it in the past with little to no success. With us, there is no guesswork. Our paid search-marketing specialists are Google and Bing certified and are committed at helping you achieve your goals quickly in a cost effective approach.

How it works

  1. Research/Planning

The first step in developing a campaign that delivers profitable results is understanding our clients’ business, goals, and target audience. Upon a thorough analysis, we create a strategic approach to meet your objectives.

  1. Account Setup

Our paid search specialists then build out campaigns based on best practices and proven methodologies through platforms such as Google AdWords, Bing Ads and social networks.

  1. Testing & Optimization

One of the biggest mistakes in managing a PPC campaign is believing that once the account is setup and receiving traffic, you are finished. We study the data your campaign delivers and continuously identify opportunities to further enhance your campaign and shift your marketing dollars towards the areas that deliver the best quality, highest converting, and most profitable traffic.

  1. Client Support

Each client is provided with an account manager dedicated to the success of your business that takes an active role in educating you what work is being done and why it is being done.

  1. Campaign Reporting

For the benefit of our clients and our paid search specialists, detailed reporting is regularly provided, shedding light on the performance of the campaign.

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