3 Tips for Engaging Infographics
Posted February 28, 2017
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An infographic is a visual representation of data to support a point of view. As a general rule, images are very popular on the Internet and get shared quite often. A good infographic falls into that image category, and that is why so many businesses utilize infographics to make a point.
A lot of work goes into creating an infographic, and the intention is to have the image go viral and spread information as far as possible. There are three keys to creating engaging infographics that marketing experts and companies need to understand. Nothing goes viral by accident. It takes the right combination of elements to create something that people want to share thousands and thousands of times.
Use a lot of Data
One of the reasons people enjoy infographics is they can learn information they did not know before. If you want your infographic to become an Internet star, then you need to dig deep and include a lot of data to support your position. You need to ask yourself what kinds of facts will my audience need to be swayed to my position, and then seek out the data to support your argument.
When you use data on an infographic, be sure to cite the sources to give your data legitimacy. Without citations, your audience is going to assume that you either made up the data, or you pulled the data from a website that supports your position. You should use reliable sources and make sure your citations are easy for your audience to read.
Keep the Format Simple
As in any situation where one side of a discussion is being presented, there is such a thing as overload. But in the case of an infographic, that overload occurs with more than just information. You should make your infographic the width of a standard sheet of paper and keep it as short as possible.
Be sure to use common file formats to make your image easier to post on social media, and easy for people to share. Do not use complex, high-definition images as they will make the file too large for people to easily post on their social media pages. A simple format with basic images is the best way to create an infographic that people will want to read and share.
Make Your Content as Evergreen as Possible
Evergreen content is written to withstand the test of time. You have no idea when a large audience will finally discover your infographic, so you should make sure that the information you are presenting is as relevant in 10 years as it is now. If you do have to use time-sensitive data, then it is important to cite the date the data was generated to give your audience a proper frame of reference.
One of the most difficult parts of creating an infographic is finding evergreen content that really proves your point. This is one of the reasons why many companies hire expert marketing professionals to create infographics for them.
If your company creates an infographic that goes viral, it could circulate on the Internet for years. The long-term potential for exposure is why so many companies expend so many resources to create an infographic that will appeal to people all over the world.
